Bookmaker Reviews — 14 Bookmakers Compared
Detailed comparison of all 14 bookmakers tracked on AsianOdds.com. Learn which are sharp (low margin, high limits) vs soft (wide markets, promotions), and find the best fit for your betting style.
| Bookmaker | Type | Founded | Markets | Sports |
|---|---|---|---|---|
| Pinnacle | Sharp | 1998 | AH, OU, 1X2, BTTS | 25+ |
| bet365 | Soft | 2000 | AH, OU, 1X2, BTTS, Corners | 30+ |
| SBOBET | Sharp | 2004 | AH, OU, 1X2 | 20+ |
| 1xBet | Soft | 2007 | AH, OU, 1X2, BTTS, Corners | 40+ |
| 10Bet | Soft | 2003 | AH, OU, 1X2, BTTS | 20+ |
| 188Bet | Soft | 2006 | AH, OU, 1X2 | 15+ |
| Betano | Soft | 2016 | AH, OU, 1X2, BTTS, Corners | 25+ |
| Marathon | Sharp | 1997 | AH, OU, 1X2, BTTS | 20+ |
| Unibet | Soft | 1997 | AH, OU, 1X2, BTTS | 30+ |
| William Hill | Soft | 1934 | AH, OU, 1X2, BTTS, Corners | 30+ |
| Betfair | Exchange | 2000 | AH, OU, 1X2 | 25+ |
| BetVictor | Soft | 1946 | AH, OU, 1X2, BTTS | 20+ |
| Superbet | Soft | 2008 | AH, OU, 1X2, BTTS | 20+ |
| 888Sport | Soft | 2008 | AH, OU, 1X2, BTTS, Corners | 25+ |
Sharp vs Soft Bookmakers
Sharp bookmakers (Pinnacle, SBOBET, Marathon) offer the lowest margins and highest limits but rarely offer promotions. They welcome winning players. Soft bookmakers (bet365, Unibet, William Hill) have wider market coverage and promotional offers but may limit or close accounts of consistent winners.
Pinnacle
Pinnacle is the gold standard for sharp bettors. They offer the lowest margins in the industry (often under 2% on major soccer), never limit winning players, and provide the sharpest asian handicap and over/under lines. No promotions or free bets — just the best odds available.
bet365
bet365 is the world's largest online bookmaker with the widest market coverage. They offer early odds, live streaming, cash-out features, and extensive in-play betting across 30+ sports. Asian handicap markets available with competitive odds, though limits are lower for sharp players.
SBOBET
SBOBET is the leading Asian bookmaker, known for high limits on asian handicap and over/under markets. Popular with professional bettors for their sharp odds and fast settlement. Focused primarily on soccer and Asian markets. Licensed in the Philippines and Isle of Man.
1xBet
1xBet offers the widest range of markets and sports globally — over 40 sports with hundreds of markets per match. Competitive odds on asian handicap lines. Known for high limits and accepting bets from many countries. Multiple deposit/withdrawal options including crypto.
10Bet
10Bet is a well-established bookmaker offering competitive asian handicap odds across multiple sports. Good odds on European and Asian football leagues with reasonable limits. Clean interface and reliable platform.
188Bet
188Bet specializes in the Asian market with strong focus on soccer asian handicap and over/under betting. Competitive odds with reasonable limits. Known for fast payouts and multiple Asian payment methods.
Betano
Betano (by Kaizen Gaming) is a rapidly growing European bookmaker with competitive odds and a modern platform. Strong presence in Eastern Europe and Latin America. Good asian handicap coverage with live betting features.
Marathon
Marathon (Marathonbet) is considered a semi-sharp bookmaker offering low margins and competitive odds. They are known for early odds posting and reasonable limits. Good asian handicap coverage across European and Asian leagues.
Unibet
Unibet (part of Kindred Group) is a reputable European bookmaker with competitive odds, live streaming, and a user-friendly platform. Asian handicap markets available across 30+ sports. Good promotions for new customers.
William Hill
William Hill is one of the oldest and most recognized bookmakers globally (est. 1934). They offer asian handicap and over/under betting with competitive odds. Wide sports coverage with extensive in-play markets.
Betfair
Betfair operates the world's largest betting exchange, allowing users to set their own odds and trade positions. Exchange odds are often sharper than traditional bookmakers. Also offers a sportsbook with asian handicap markets.
BetVictor
BetVictor is one of the UK's oldest bookmakers (est. 1946) with competitive odds and a clean interface. Good asian handicap coverage on major football leagues. Known for high odds on selected matches (#PriceItUp).
Superbet
Superbet is a leading Romanian bookmaker expanding across Europe. Strong odds on Eastern European leagues with growing asian handicap coverage. Modern platform with live betting and cash-out features.
888Sport
888Sport (part of 888 Holdings) offers competitive odds with a strong focus on football. Asian handicap and over/under markets available across major leagues. Known for regular promotions and enhanced odds offers.
Compare odds from all 14 bookmakers in real time on AsianOdds.com.